Anitha Rao educates thousands of people in rural areas but realized that there is a lot that the urban folk are lagging behind in. She believes that Menstrual hygiene matters – not just to the women and girls who are menstruating, but to the whole of society. We need boys and men to also start speaking about periods and shatter all their myths and taboos around it . Strike up a conversation, share a story, ask a question or simply just put it out there – Menstruation Matters!